Fragrance Guide
Learn how to choose a cologne or perfume, understand fragrance notes, the difference between EDP and EDT, scent families, and how discovery sets work. Yora's complete fragrance guide.
What is Yora Fragrance House?
Yora is an independent American luxury fragrance brand that hand-crafts perfumes, colognes, and unisex blends in small batches using premium raw materials.
What is the difference between Eau de Parfum and Eau de Toilette?
Eau de Parfum typically contains 15–20% fragrance concentration and lasts 6–8 hours. Eau de Toilette is lighter at 8–15% and generally lasts 4–6 hours. Parfum is the most concentrated at 20–30% or more.
What are fragrance notes?
Top notes create the first impression for roughly 15–30 minutes. Heart notes form the scent's character for 2–4 hours. Base notes such as musk, amber, oud, and woods create the lasting foundation.
What are the main fragrance families?
Fresh and citrus scents feel bright and clean; florals range from airy to lush; woods feel dry and grounded; warm amber and gourmand scents feel rich, sweet, and enveloping.
How do I choose a fragrance for my personality?
Start with the moods, seasons, and materials you naturally enjoy, then wear a sample on skin long enough to experience the top, heart, and base notes.
What is a fragrance discovery set?
A discovery set lets you wear several fragrances before committing to a full bottle. Yora's set includes five hand-poured 3mL vials selected from the catalog.
What makes handmade fragrance different?
Small-batch fragrance is blended and finished with close attention to formula, materials, and consistency rather than optimized for mass production.
What is a Custom DNA fragrance?
A Custom DNA fragrance is a one-of-a-kind perfume or cologne built around one person's personality, scent memories, moods, and preferred notes.
How long should fragrance last?
Longevity varies with concentration, ingredients, skin chemistry, climate, and application. Moisturized pulse points generally hold fragrance longer.
Where should fragrance be applied?
Apply lightly to pulse points such as the wrists, neck, and inner elbows. Avoid rubbing the wrists together because friction can shorten the top-note phase.
Start with the Discovery Set
Choose five Yora fragrances as hand-poured vials, wear them on your skin, and find the scent that calls to you before investing in a full bottle.